Building a content marketing team is no easy task – and it’s getting harder and harder by the day.

This guide will explain how you can start to overcome these challenges, and ensure that your content team has both the skills and the direction to really drive a return from your content marketing.

It will discuss:

  • The skills that you need in order to run an effective content marketing campaign that engages all of your audience groups.
  • Working models that help you to create an organisational culture where content can thrive.
  • How to get the most out of your content team, with clear objectives and strategic direction.
  • How you can ensure that your team is creating the right content, and put it in the right places at the right time.

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