The impact of Penguin 3.0 appears to be greatly exaggerated, with few discernible changes for major brands in key search markets. That’s something that we should treat with suspicion.
Explore our latest insight on the highly competitive online casino market. Has there been any significant changes in the winners and losers in the last 6 months?
Voice search is growing, and it promises to change the way in which many brands think about their SEO strategy. Josh Peat explains where he believes the future of voice search is headed.
Voice may already be a growing trend in search marketing, but the fact that it was the talk of the town at Search Leeds recently suggests that this is something that brands can no longer ignore.
In a year like no other, just what are the narratives that are shaping the festive commercial messaging in 2020?
Marketer, Mark Ritson shared his analysis on marketing through the COVID-19 crisis and the path ahead, in his unmistakable forthright manner, with staff at IPG Mediabrands.
As we enter 2018, we asked our experts what they think the big stories will be in digital in the coming year.
Can specialist retailers steal traffic from some of the biggest ecommerce brands in the UK? We discussed it over a drink or two.
The coronavirus pandemic has transformed the lives of millions of people in just a few short weeks. As they grapple with new challenges, new restrictions and new routines, what they want and need from brands has fundamentally changed. Stickyeyes Content Director Danny Blackburn explores the ways brands can reassess their content to make sure it’s fit for purpose in an uncertain new world.
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.