The Stickyeyes Consumer Finance Intelligence Report took a detailed look at the state of the search market in consumer banking and finance. Here, we summarise 40 pages of insight into five key takeaways.
The onus is on advertisers to take a much more holistic view to their paid search strategies if they are to understand, adapt to and embrace the changes that the COVID-19 pandemic has forced upon both brands and consumers.
Voice search is growing but, with so many brands fighting for that prime result, how do you give your brand the best possible chance of being a part of the conversation?
How to be sure that the brand that dominates Google’s front page for your brand, is your brand.
Which brands are leading the market when it comes to search marketing and the legal sector? We took a closer look at the UK medical negligence sector to find out.
Last week, Google announced a significant change to the content of its mobile search results for Android users – it will now start to recommend in-app content relevant to search queries. Sally Charnley discusses how this is likely to affect brands in distributing and optimising their mobile applications.
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
It was back in August 2014 that Google confirmed that it would be considering HTTPS as a ranking signal. A lot has changed in that time, but have brands embraced HTTPs as part of their SEO strategy, and is it having an impact. We revisited the stats to find out.
Stickyeyes has developed a tool that transforms paid search, maximising the return on PPC based on data from organic search rankings and third party applications.
Are brands neglecting the opportunities provided by Google Image Search? Our SEO Executive Josh Peat thinks so, and he has some good advice to make sure that your brand isn’t one of them.