With a new Premier League season on the horizon and buzz around Euro 2016, bookmakers need to address the all-important search tactics that are key to standing out from the pack.
When you’re kicking off a new content strategy, it’s good to know what else is happening in the market. A competitor analysis is a great place to start, and it can significantly shape your approach.
The new tax year also brings with it a new ISA year, with banking brands clamouring to put themselves in the frame for customer investments. Unfortunately for those banks, the comparison engines are very much are dominating the search results.
The team has returned from the Emirates Stadium triumphant after winning the Best Use of Innovation Award at the inaugural UK Search Awards.
We look at five mistakes that can be easily avoided when designing your site with SEO in mind.
There have been some big developments by Google in featured snippets and the so-called ‘position zero’ over the course of 2017 and 2018. But why do they matter, and how should they be shaping your search strategy?
Could brands soon start being able to promote their YouTube content as a Google search ad? That’s the question that has been raised after Google was spotted trialling a new approach to promoted video in the search results.
We’re heading down to London to share our award-winning Search Dashboard with attendees at the UK Search Conference at The Commonwealth Club this Friday (9th March 2012).
As 2015 comes to a close, thoughts will immediately turn to what the New Year has in store for the world of digital. We asked our teams to gaze into their crystal balls and reveal their top predictions for 2016.
The growth of automation and machine learning won’t make the roles of PPC managers obsolete. Instead, it will change them for the better.