Insights that take your content strategy to the next level
Leverage game-changing relevancy insights with SCOT – the Stickyeyes content analysis and optimisation tool. Identify gaps in the market, strategic priorities and competitor insight to develop an effective content strategy.
The Stickyeyes Content Optimisation Tool (SCOT) analyses your content, and the content of your competitors, to identify where the gaps and opportunities are to deliver quick wins, and shape your strategy for longer-term success.
SCOT uses sophisticated algorithms to automate the process of identifying which pages are most likely to rank for your target keywords, saving time and allowing us to deliver the results that you need, quickly.
Why it works
SCOT accurately quantifies on-page relevancy across massive keyword sets and large-scale sites.
Iidentifies weaknesses in both your content strategy and that of your competitors, allowing us to spot opportunities to unlock huge quick wins.
SCOT benchmarks relevancy and performance against key rivals in your space.
Highlights trends and monitors specific improvements in on-page relevancy against performance growth.
How we use SCOT
We use SCOT to help our clients identify gaps in their keyword and content strategy and, depending on where they are in their digital journey, use it to shape short, medium and long-term strategy.
At one end of the scale, we can use this tool to help brands identify ‘quick wins’ and short-term gains, delivering returns quickly and laying a platform for future growth.
Longer-term, it helps us to continually benchmark and review content performance, ensuring that our strategy delivering on growth projections.
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