We’re continuing our award-winning streak with the Best Use of SEO accolade from the travel industry’s premier awards.
In a ceremony at the Intercontinental Park Lane last night senior professionals from the entire spectrum of the industry joined compere Patrick Kielty for the 2012 Travel Marketing Awards.
We won what Lucy Huxley, Editor in Chief of the Travel Weekly Group called ‘a hotly contended’ award for ‘Best Use of SEO’ for our multi-lingual site development campaign for SkiHorizon. Through a combination of editorial PR, content, blogger outreach, mobile technologies and SEO our campaign saw brand searches increase by 25% and organic sales far exceed the marketing spend at 679.12% ROI.
Alongside our win, 28 other brands and agencies were awarded the coveted yellow cube including Best Use of Viral for Butlins, Best Budget TV Advertisement/Campaign for Icelolly.com and Virgin Atlantic for Travel Brand of the Year.
You can see images from the night at the Travel Marketing Awards Facebook page or more details on our campaign in the Awards Results Brochure.
If you’d like more details on our campaign for SkiHorizon or are interested in seeing how an integrated strategy can drive sales for your brand please don’t hesitate to contact us.
