Stickyeyes won the eCommerce award for its work on Maximuscle’s ‘Protein Project’, coming ahead of entries from Tesco, KLM Royal Dutch Airlines, Hostelbookers.com and RS Components.
The Protein Project was designed to demonstrate the benefits of quality sports nutrition and dispel the myth that sports supplements were purely for body builders and professional athletes.
The campaign took three ‘average’ guys and provided them with expert nutritional advice and world class coaching from leading sports stars, including England rugby captain Chris Robshaw and champion boxer Amir Khan.
To read the full case study and our results, click here.
If you would to like to find out more about our award-winning approach to social media, please get in touch with the team on +44 (0)113 391 2929 or drop us a message.