We’re delighted to announce that we’ll be an official partner at next week’s Biddable World conference, which takes place at Lagan Hall, Institute of Education in London on Tuesday 21st January 2014.
Biddable World is an event that plans to bring together a senior audience of over 500 delegates who will discuss and debate the big issues in paid search, performance display and social media advertising.
Our Head of PPC Tony Booth will be delivering a roundtable session between 1-2pm on the day, providing brands with a number of practical tips on how to maximise their biddable media strategy. Further details on our session can be found below.
How effective is your biddable media strategy?
Are you making the most of technological advances to really drive value from your biddable media strategy? This strategic roundtable will demonstrate how brands can maximise the efficiency of their biddable media strategy and ensure that they are capitalising on the exciting opportunities that 2014 will bring.
Areas discussed include:
- Effective strategies for generic terms
- The importance of biddable media for brand protection
- Best practice for international brands and cross-border campaigns
- Understanding consumer behaviour
- How to capitalise on technological advances
If you would like to meet-up with the team at Biddable World, please get in touch.