Phil McGuin, Stickyeyes Head of Insight and Consultancy has presented his thoughts on developing a content strategy for The Marketer’s latest webinar – B2B content marketing: how to set a strategy for an SME then run a simple, cost-effective programme.

The webinar focused on five key stages of strategy development from context, connection and categorisation to crafting and conversion.

You can view the slides in full below:

Or listen to a recording of the webinar at The Marketer's site.

Thanks to The Marketer and Citrix for asking us to be involved in the webinar.

We've had some great feedback so far:




If you want to know more about Stickyeyes approach to content marketing you can view our services and case studies here.