Phil McGuin, Stickyeyes Head of Insight and Consultancy has presented his thoughts on developing a content strategy for The Marketer’s latest webinar – B2B content marketing: how to set a strategy for an SME then run a simple, cost-effective programme.
The webinar focused on five key stages of strategy development from context, connection and categorisation to crafting and conversion.
You can view the slides in full below:
Or listen to a recording of the webinar at The Marketer's site.
We've had some great feedback so far:
— Rosanna Hynes (@rosannahynes) August 27, 2014
will be taking ideas from categorisation #contentmarketingwebinar to my SME clients 2 help set their priorities - powerful insights
— Jonathan Nason (@quayprman) August 27, 2014
— Customericare (@customericare) August 27, 2014
If you want to know more about Stickyeyes approach to content marketing you can view our services and case studies here.