85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.
We've worked with a number of household brands, and run our own lead generation strategy, driving more high quality leads into sales pipelines so, in usual Stickyeyes style we'd love to share our learnings and top tips.
Join Phil McGuin, Stickyeyes Demand Generation Director in this free webinar where he'll cover:
* The importance of audience insight and profiling
* The difference between an ABM or Inbound Marketing strategy
* CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
* Identifying the right content assets and ad format considerations
And, by signing up to the webinar you'll receive the recording and slides so you can refer back to the insight at any time.
DATE: Wednesday 26th September 2018 12.30pm (GMT)
DURATION: 60 minutes, including Q&A
SPEAKER: Phil McGuin, Director of Demand Generation, Stickyeyes
With over 15 years’ experience in the areas of online marketing and performance based lead generation, Phil leads the lead generation strategy for Stickyeyes and it's clients. Phil has experience working across all major automation platforms ensuring seamless integration between lead generation, marketing and sales teams.