How e-commerce brands can survive Google’s E-A-T update – Jack Nottidge, SEO Lead, Stickyeyes

Listen on-demand* at https://www.brighttalk.com/webcast/16065/339754 or view the slides

Google’s E-A-T update in August 2018 – which focuses on three key principles:  expertise, authority and trust – caused a number of well-known brands to see significant drops in their rankings. In this session, Jack looked at what had happened, the types of brands that were hit and what you need to be doing to make sure you aren’t hit by Google’s latest update.

*You only need to sign up once and you’ll receive access to all our past and future webinar content.

Understanding the voice ecosystem, and why it matters to you – Jorge Seeliger, Head of Innovation, Reprise Digital

Listen on-demand* – https://www.brighttalk.com/webcast/16065/342946  or view the slides 

Jorge discussed why voice is becoming more important as part of your overall marketing strategy, what you need to think about when developing a voice strategy and importantly how voice can make a difference in creating personalised customer experiences.

*You only need to sign up once and you’ll receive access to all our past and future webinar content

 

How to break into the first page of the SERPs – Ryan Roberts, Search and Data Lead, Zazzle Media

Listen on-demand now – https://www.brighttalk.com/webcast/16065/342948 or view the slides

Ryan wanted to prove that your on-page tactics, as well as backlinks and outreach, can make a big difference to the SERPs. In his session, Ryan talked through the best ways to audit content properly looking at weak areas, page structure and internal linking.

*You only need to sign up once and you’ll receive access to all our past and future webinar content

One Channel Search: Why a ‘channel agnostic’ approach to search can deliver greater ROI – Mike McDougall, Organic Search Director, Stickyeyes

Listen on-demand – https://www.brighttalk.com/webcast/16065/339762 – or view the slides

Mike looks at why blending organic and paid channels can not only help you generate a better ROI but also help you get more out of your agencies.

*You only need to sign up once and you’ll receive access to all our past and future webinar content

How to rank for head terms with Hub and Spoke content – Tom Smith, Senior SEO Lead, Zazzle Media

Listen on-demand – https://www.brighttalk.com/webcast/16065/339768 – or view the slides

Tom takes you through Zazzle’s hub and spoke model which helps you achieve greater rankings in hugely competitive sectors. By using data analysis, applying technical changes and creating relevant, timely content for your users you can improve their customer journey at the same time as leveraging E-A-T signals to improve position for your key terms.

*You only need to sign up once and you’ll receive access to all our past and future webinar content

Why audience emotions matter, and how you can measure them with AI – Richard Page, Data, Insights and Technology Manager, Reprise Digital

Listen on-demand – https://www.brighttalk.com/webcast/16065/342947 – or view the slides

Richard shows brands how you can use artifical intelligence to make sure they’re delivering better communications to their customers. Understanding their emotions and the sentiment of their request can make a huge difference to the decisions they make in their buying journey.

*You only need to sign up once and you’ll receive access to all our past and future webinar content