Search Leeds is back for a fourth year and we're thrilled to be joining the speaker line up again to support Edit agency at the first direct arena. With over 48 talks covering everything from technical SEO and analytics to digital trends in 2019, ecommerce, PPC, social media and more it's an event you don't want to miss.
You can see what the Stickyeyes crew will be talking about below but get your (free) tickets here - https://edit.co.uk/searchleeds/ and we'll see you in June!
One Search – combining your organic and paid strategies for greater effect
Main stage - 2.30 - Sarah Barker, Head of Biddable Media Strategy, Stickyeyes
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.
Sarah is Head of Biddable Media Strategy at digital agency Stickyeyes. With a passion for understanding how brands work to ensure the team are building innovative and super relevant biddable strategies, she’s usually found on the front line with clients, maintaining relationships and bringing in new business. With particular expertise in the highly competitive world of retail, Sarah advises the likes of French Connection, Ted Baker and Hunter, the latter of which has just been shortlisted in this year's Drum Search Awards for outstanding Google Shopping results.
Rise of the Robots: How well can machines measure UX?
Fourth stage - Morning session - Andy Duke, Head of Design and Development, Stickyeyes
As UX becomes an increasingly important online metric, Andy will look at how well machines (including Google) can actually measure the experience of a user. He’ll discuss the advantages, but also the dangers of relying on (easy to measure) factors like bounce rate or time on site. And he’ll also share his tips on getting the best of both worlds – machine measured UX with harder to measure human UX insights. We imagine there may also be quite a few Terminator references!
Andy Duke is Head of Design and Development at digital agency Stickyeyes. Currently leading a team of 20 across two sites, Andy is responsible for a wide range of output including UX, design, development and video. Before joining Stickyeyes, Andy spent a decade immersed in digital, working as everything from a wide eyed junior developer to a UX practitioner and mobile specialist. Having worked with brands as diverse as HSBC, first direct, Childline and LG, Andy is a huge advocate of user-centered design and has been published in Smashing Magazine, Web Designer Depot and .net.
You can view Stickyeyes 2018 Search Leeds video and download our slides on Complete Content: A new content marketing model for SEO success here - https://www.stickyeyes.com/2018/07/04/video-danny-blackburn-presents-complete-content-at-search-leeds/