eCRM Campaign Executive, Leeds

This is an exciting new role within the business for an eCRM campaign executive to support the demand generation team in the delivery of client consultancy projects.

What you’ll be doing:

• Working with the Demand Generation Manager on the delivery of client eCRM and email campaigns
• Supporting the campaign team with defining client objectives and working with external and internal teams to deliver on these objectives
• Helping create campaign solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
• Technical planning & management of sales & marketing automation processes & solutions including:
• Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
• Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
• Manage all aspects of client lead generation & campaign schedules
• Planning & deploying lead management life cycle processes
• Implement lead scoring practices to enable higher conversions of quality leads
• Carrying out A/B testing on automated marketing campaigns to maximise results
• Segmenting audiences and optimising campaigns to increase effectiveness
• Work on data segmentation to help create targeted email templates across the customer lifecycle
• Utilising analytics and insights to shape eCRM strategies
• Prepare and deliver weekly client reports based on campaign performance
• Support with the management of client CRM databases
• Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
• Supporting with the execution of campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
• Any other duties as deemed fit by the business

What you’ll need:

• Working with the Demand Generation Manager on the delivery of client eCRM and email campaigns
• Supporting the campaign team with defining client objectives and working with external and internal teams to deliver on these objectives
• Helping create campaign solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
• Technical planning & management of sales & marketing automation processes & solutions including:
• Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
• Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
• Manage all aspects of client lead generation & campaign schedules
• Planning & deploying lead management life cycle processes
• Implement lead scoring practices to enable higher conversions of quality leads
• Carrying out A/B testing on automated marketing campaigns to maximise results
• Segmenting audiences and optimising campaigns to increase effectiveness
• Work on data segmentation to help create targeted email templates across the customer lifecycle
• Utilising analytics and insights to shape eCRM strategies
• Prepare and deliver weekly client reports based on campaign performance
• Support with the management of client CRM databases
• Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
• Supporting with the execution of campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
• Any other duties as deemed fit by the business