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View our open jobs View our open jobsThe ideal candidate will have at least 5 years’ experience writing for a variety of B2B and B2C clients, across industries as diverse as health, fitness, lifestyle, finance and travel.
Candidates from other backgrounds will also be considered where they can demonstrate a similar breadth of experience.
You’ll live and breathe the written word, be a perfectionist when it comes to the detail, and have a creative flair that enables you to produce the right content for the right moment for your audience.
As a lead writer, you’ll be capable of creating best-in-class copy, required to work on some of our more complex accounts, and help mentor and develop more junior members of our team.
What you'll be doing:
- Creating best-in-class content for existing clients and prospects at pitch stage
- Researching, writing, proofing and editing content for B2C and B2B audiences across a range of sectors
- Leading by example, mentoring and supporting more junior content team members to develop their content skills and expertise
- Working on more complex accounts, as required
- Producing different content types, including case studies, interviews, how-to guides, blog posts, infographics, video scripts, quizzes and product descriptions, as required
- Developing style guides and tone of voice documents where these don’t exist or need updating
- Running content workshops internally and with clients, as required
- Acting as quality control, having final sign-off on pages before they go live across a number of accounts to help maintain high standards
- Helping to implement a consistency of style and produce content that’s immediately on-brand
- Briefing in other writers, then editing and feeding back on their work
- Questioning what we do and why, to improve what we produce
- Representing the content team in client meetings, such as brand immersion sessions, as required
- Spotting opportunities for new business, along with upsells and cross-sells that will enhance existing clients’ performance
- Communicating with and working closely with other delivery teams, particularly SEO, PR and Design & Development
- Supporting our senior strategic team with content strategy, as required
- Working with more senior team members to gather data and insights at planning stage, as required
- Monitoring content trends and relevant industry news to ensure our approach is ahead of the curve
- Planning ahead and managing your workflow to ensure you meet deadlines
What you'll need:
- A minimum of 5 years’ professional writing experience (ideally you’ll be NCTJ trained)
- The ability to manage multiple projects and campaigns for a diverse array of brands
- Experience of producing high-quality content for a range of sectors and audiences, taking into account tone of voice and brand guidelines
- Consumer Finance writing experience would be an advantage
- An understanding of how different types of content are discovered or distributed
- An exemplary grasp of the English language, along with the ability to proof-read and evaluate content effectively
- A creativity for campaign work, when we need out-of-the box ideas that match an account’s objectives
- Excellent organisational and communication skills
- Commercial awareness, so you can evaluate and measure the success of a project
- To be comfortable working in a dynamic, fast-paced environment
- A passion for content marketing and the ability to hit the ground running
- A good understanding of the current digital landscape, and an enquiring mind that seeks out new trends