Lead Writer, Leeds

The ideal candidate will have at least 5 years’ experience writing for a variety of B2B and B2C clients, across industries as diverse as health, fitness, lifestyle, finance and travel.

Candidates from other backgrounds will also be considered where they can demonstrate a similar breadth of experience.

You’ll live and breathe the written word, be a perfectionist when it comes to the detail, and have a creative flair that enables you to produce the right content for the right moment for your audience.

As a lead writer, you’ll be capable of creating best-in-class copy, required to work on some of our more complex accounts, and help mentor and develop more junior members of our team.

What you'll be doing:

• Creating best-in-class content for existing clients and prospects at pitch stage
• Researching, writing, proofing and editing content for B2C and B2B audiences across a range of sectors
• Leading by example, mentoring and supporting more junior content team members to develop their content skills and expertise
• Working on more complex accounts, as required
• Producing different content types, including case studies, interviews, how-to guides, blog posts, infographics, video scripts, quizzes and product descriptions, as required
• Developing style guides and tone of voice documents where these don’t exist or need updating
• Running content workshops internally and with clients, as required
• Acting as quality control, having final sign-off on pages before they go live across a number of accounts to help maintain high standards
• Helping to implement a consistency of style and produce content that’s immediately on-brand
• Briefing in other writers, then editing and feeding back on their work
• Questioning what we do and why, to improve what we produce
• Representing the content team in client meetings, such as brand immersion sessions, as required
• Spotting opportunities for new business, along with upsells and cross-sells that will enhance existing clients’ performance
• Communicating with and working closely with other delivery teams, particularly SEO, PR and Design & Development
• Supporting our senior strategic team with content strategy, as required
• Working with more senior team members to gather data and insights at planning stage, as required
• Monitoring content trends and relevant industry news to ensure our approach is ahead of the curve
• Planning ahead and managing your workflow to ensure you meet deadlines

What you'll need:

• A minimum of 5 years’ professional writing experience (ideally you’ll be NCTJ trained)
• The ability to manage multiple projects and campaigns for a diverse array of brands
• Experience of producing high-quality content for a range of sectors and audiences, taking into account tone of voice and brand guidelines
• Consumer Finance writing experience would be an advantage
• An understanding of how different types of content are discovered or distributed
• An exemplary grasp of the English language, along with the ability to proof-read and evaluate content effectively
• A creativity for campaign work, when we need out-of-the box ideas that match an account’s objectives
• Excellent organisational and communication skills
• Commercial awareness, so you can evaluate and measure the success of a project
• To be comfortable working in a dynamic, fast-paced environment
• A passion for content marketing and the ability to hit the ground running
• A good understanding of the current digital landscape, and an enquiring mind that seeks out new trends