Marketing Automation Consultant, Leeds

This is an exciting new role within the business for an experienced Sales & Marketing Automation Consultant to support the demand generation team in the delivery of client consultancy projects.

What you'll be doing:

• Working with the Director of Demand Generation on the delivery of client sales & marketing automation solutions
• Defining client objectives and working with external and internal teams to deliver on these objectives
• Present solutions directly back to clients as well as providing clients with a direct line of communication for expert decision making on sales & marketing automation
• Creating solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
• Technical planning & management of sales & marketing automation processes & solutions including:
  • Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
  • Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
  • Manage all aspects of client lead generation & campaign schedules
  • Planning & deploying leads management life cycle processes
  • Implement lead scoring practices to enable higher conversions of quality leads
  • Carrying out A/B testing on automated marketing campaigns to maximise results
  • Segmenting audiences and optimising campaigns to increase effectiveness
  • Work on data segmentation to help create targeted email templates across the customer lifecycle
  • Utilising analytics and insights to shape the eCRM strategies
  • Prepare and deliver weekly client reports based on campaign performance
  • Ownership & development of the client CRM databases
  • Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
  • Plan, build and execute campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
• Present results to key stakeholders and highlight cross-sell and up-sell opportunities
• Support sales & the Director of Demand Generation with the development & presentation of new business proposals
• Contribute to the development of the departments service offering
• Take responsibility for revenue and client satisfaction targets for your accounts
• Any other duties as deemed fit by the business

What you'll need:

• Experience of working with sales & marketing automation and campaign management tools (Marketo, Pardot, Hubspot, Eloqua), including analytics and segmentation
• Demonstrable depth of data analytics experience
• Knowledge of customer contact strategies, including segmentation and dynamic content
• Experience of building and delivering data campaigns and delivering testing strategies
• Good communication skills - able to present analysis at all levels of the business and to non-specialists
• Quality control of data / analysis outputs
• Highly organised with the ability to manage multiple projects and stakeholders
• A ‘roll up your sleeves’, hands-on self-starter with the capacity to work in what is a fast-paced, dynamic environment
• Exceptional analytical skills needed to support analysis requests and transform data into actionable insight
• Capable of prioritising effectively and working in a fast-paced deadline driven environment
• A motivated team player and creative problem solver with a passion for delivering results