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View our open jobs View our open jobsThis is an exciting new role within the business for an experienced Sales & Marketing Automation Consultant to support the demand generation team in the delivery of client consultancy projects.
What you'll be doing:
- Working with the Director of Demand Generation on the delivery of client sales & marketing automation solutions
- Defining client objectives and working with external and internal teams to deliver on these objectives
- Present solutions directly back to clients as well as providing clients with a direct line of communication for expert decision making on sales & marketing automation
- Creating solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
- Technical planning & management of sales & marketing automation processes & solutions including:
- Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
- Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
- Manage all aspects of client lead generation & campaign schedules
- Planning & deploying leads management life cycle processes
- Implement lead scoring practices to enable higher conversions of quality leads
- Carrying out A/B testing on automated marketing campaigns to maximise results
- Segmenting audiences and optimising campaigns to increase effectiveness
- Work on data segmentation to help create targeted email templates across the customer lifecycle
- Utilising analytics and insights to shape the eCRM strategies
- Prepare and deliver weekly client reports based on campaign performance
- Ownership & development of the client CRM databases
- Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
- Plan, build and execute campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
- Present results to key stakeholders and highlight cross-sell and up-sell opportunities
- Support sales & the Director of Demand Generation with the development & presentation of new business proposals
- Contribute to the development of the departments service offering
- Take responsibility for revenue and client satisfaction targets for your accounts
- Any other duties as deemed fit by the business
What you'll need:
- Experience of working with sales & marketing automation and campaign management tools (Marketo, Pardot, Hubspot, Eloqua), including analytics and segmentation
- Demonstrable depth of data analytics experience
- Knowledge of customer contact strategies, including segmentation and dynamic content
- Experience of building and delivering data campaigns and delivering testing strategies
- Good communication skills - able to present analysis at all levels of the business and to non-specialists
- Quality control of data / analysis outputs
- Highly organised with the ability to manage multiple projects and stakeholders
- A ‘roll up your sleeves’, hands-on self-starter with the capacity to work in what is a fast-paced, dynamic environment
- Exceptional analytical skills needed to support analysis requests and transform data into actionable insight
- Capable of prioritising effectively and working in a fast-paced deadline driven environment
- A motivated team player and creative problem solver with a passion for delivering results