Senior PR Account Executive, Leeds

Due to the ongoing development of our leading-edge PR offering, and to support the growth of the team, we are now looking for a passionate Senior PR Executive who can support the growing team.

Responsible for leading PR & social delivery on smaller client accounts and taking ownership of key tasks on major client accounts.

What you'll be doing:

• Creating content for press– e.g. press releases, feature articles, case studies, press packs, surveys
• Selling-in campaigns to press and influencers across a range of industries (both B2B & B2C)
• Building and managing relationships with journalists and social influencers across various sectors
• Creating content for use across social media- e.g. monthly/ daily content plans
• Taking an active role in day-to-day social management and supporting senior team members on consultancy
• Taking on additional responsibility across your clients such as leading on specific tasks to support your campaign lead
• Taking ownership of some smaller client accounts and demonstrating your ability to lead and develop campaign delivery
• Managing your own workload, meeting deadlines and prioritising tasks. Regularly problem-solving to ensure that any issues are resolved
• Auditing clients’ PR & social activity and making recommendations for improvements
• Researching your clients’ brand proposition and highlighting opportunities for exposure through PR and social
• Working closely with other operational teams on accounts, encouraging communication & collaboration
• Working with more senior team members to gather data & insights and contribute to campaign reports
• Supporting more senior team members in ideation sessions and developing PR ideas
• Mentoring new team starters to understand their role and help them settle in
• Regular opportunity scoping to highlight opportunities for us to be reactive
• Monitoring PR and social trends and relevant industry news and sharing with the wider team

What you'll need:

• At least one year’s experience in a traditional or digital PR role
• Confidence to build relationships with journalists, influencers and key stakeholders
• Creativity- the ability to come up with newsworthy ideas
• Ability to manage your own projects
• An understanding of research methods and how to analyse data
• Proactive, using initiative to solve problems for our clients
• Organised, committed to the industry and a reliable member of staff