Do you struggle to make sense of your content strategy – what it is, what it’s for, and why it matters?
Complete Content gives you a new, data-driven, content-led framework for engaging your consumers in a omni-channel world.
In order to help marketers to look at their strategy and the business challenges that the COVID-19 pandemic has brought, we have made our Complete Content free-to-access. You can download it now without completing any forms or sharing any contact data.
This guide will discuss:
- How you should plan your content strategy to give your customers exactly what they want and need in all the moments that matter.
- The importance of considering four fundamental content types – Functional, Informational, Engaging and Advertising.
- Exactly what types of content you should create – from website copy and editorial articles, to engaging social videos and traditional advertising.
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About this whitepaper
Complete Content gives you a new, data-driven, content-led framework for engaging your consumers in a omni-channel world. We’ll help you work out:
- How you should plan your content strategy to give your customers exactly what they want and need in all the moments that matter.
- The importance of considering four fundamental content types – Functional, Informational, Engaging and Advertising.
- Exactly what types of content you should create – from website copy and editorial articles, to engaging social videos and traditional advertising.