Targeted content marketing
With the online world forging more new and interesting connections between people and brands every day, it’s understandable that companies can get tangled up when trying to cultivate their audience.
As opportunities continue to open up, it’s important to know what your prospective customers are looking for. Without the benefit of regular customer profiling and contact, you could be missing out on an ongoing rewarding relationship between yourself and the customer. But by keeping tabs on their habits and hobbies, you may start to grasp what it is they want from their favourite brands and build on that knowledge.
If you’re going to build, you’ll need some tools.
The right tools for the right job
We see a lot of brands who are committed to a head-on content marketing approach that isn’t necessarily in sync with customers. Are they browsing the same content resources as you’re deploying? The Stickyeyes Content Optimisation Tool (SCOT) is used to determine where the overlap lies, to ensure that your brand is covered in all the right places. It scores the ranking potential of any page on any website and scouts the opportunity to develop your onsite content.
Pinpoint is another tool that’s used to identify your prospective customers based on hard data from the likes of the Office of National Statistics, Global Web Index, Experian and YouGov. It paints a picture of the customers you ought to target using more visual elements of your campaign.
Using these and our other owned content marketing tools, we’re able to identify and inform your brand’s content strategy to create an unmissable message.
Our international expertise
Our suite of content optimisation tools has helped us forge lasting relationships with a number of the world’s most recognisable brands.
We have delivered successful content marketing campaigns for Hertz, Staples, Hilton and GlaxoSmithKline among many others, all of which have resounded with and engaged users across multiple territories throughout Europe, North and South America, and Asia.
Want to learn more? Take a look at our case studies to see how our content marketing tools can benefit your brand.