Putting your products in the spotlight

The placement of products on supermarket shelves has always been a key influencer of consumer decision making and this principle is no different when it comes to online groceries. Where a product appears in search results across all the major supermarket search platforms can have a notable impact in order volumes for those products.

For FMCG brands, the information that they provide to the supermarkets for their ecommerce platforms can have an impact on where their products appear in search results. By understanding how these platforms work, we’ve been able to help those FMCG brands improve their sales through supermarket platforms by both increasing their search visibility and improving page conversion rates.

Perfecting your product feed

We have worked with a number of brands in food, healthcare and other FMCG product lines to help them optimise for the keywords that we know supermarket shoppers are using on the major grocery delivery platforms.

By doing this, we not only improve visibility across the search systems used by those supermarkets, we also provide the content that actually convinces consumers to choose their product, over and above the other competing products and brands on that ‘digital shelf’.

The tools of our trade



Leverage game-changing relevancy insights with SCOT.



Unlock big wins through a data-led approach to keyword strategy.



Harnessing powerful data to develop a rich and in-depth understanding of your audience’s needs and wants.

What we offer

Keyword analysis

Understanding how your audiences are searching for your products.

Audience Insights

Audience insight that shapes your Supermarket ecommerce strategy.

Product feed optimisation

Optimising your product feed for supermarket search algorithms.

Content optimisation

Content that convinces and converts.

Want to know more?

Get in touch