‘One Search’: How to combine your organic and paid strategies for greater effect [free download]

There are many inefficiencies in the way in which many brands approach search marketing. Separate budgets and teams for SEO and for paid search channels leads to mis-placed resources, mis-used budgets and under-realised potential.

Our ‘One Search’ approach is a different way. It’s an approach that maximises your investment by combining organic and paid search for maximum effect. It uses your resources to get the most from both channels, instead of having them competing with each other.

In order to help marketers to look at their strategy and the business challenges that the COVID-19 pandemic has brought, we have made our One Search guide free-to-access. You can download it now without completing any forms or sharing any contact data. 

This guide will discuss:

• Holistic search marketing – How you can generate more for less with a holistic approach to search marketing.
• Advertising spend – How, by combining organic and paid search, you can use your ad spend more effectively and prioritise your efforts in SEO.
• New approaches – How you can forge a new approach and culture towards search marketing in your organisation.
• Audience-focused – What impact this more intelligent, audience-focused approach can have on your organisation get the most from both channels, instead of having them competing with each other.