• Which brands are reaching the right audiences with their branded content?
  • Why do brands need to add a human touch to their social engagement strategy?
  • How are some of the industry’s biggest brands struggling to raise their voice through social media?
  • What challenges will brands face as consumer’s change their social behaviour – and how can they overcome them?

Using industry-leading analysis, we investigate the social media strategies and content activities of 20 of the most recognisable colour cosmetics brands.

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