85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.
In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes discussed:
- The importance of audience insight and profiling
- The difference between an ABM or Inbound Marketing strategy
- CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
- Identifying the right content assets and ad format considerations
Watch the recording on-demand now and take away learnings from real-world businesses to start building a better pipeline to drive more sales.
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