This whitepaper will give you practical models for developing, deploying and refining your content marketing strategy using our ‘Five C’ framework.
The 38-page guide includes:
- The Content Marketing Maturity model, to help you appraise your content marketing capabilities and strategy.
- Advice on defining, and making the business case for, a content marketing budget.
- Unique insight into why content marketing is critical to success in search.
- Practical actions for identifying your audiences, finding where they are active, and targeting them with relevant, effective content.
- Advice on what it takes to build an effective content marketing team.
- Guidance on setting clear objectives for your content campaigns and measuring their effectiveness.
Download your free copy by completing the form now.