This whitepaper will give you practical models for developing, deploying and refining your content marketing strategy using our ‘Five C’ framework.

The 38-page guide includes:

  • The Content Marketing Maturity model, to help you appraise your content marketing capabilities and strategy.
  • Advice on defining, and making the business case for, a content marketing budget.
  • Unique insight into why content marketing is critical to success in search.
  • Practical actions for identifying your audiences, finding where they are active, and targeting them with relevant, effective content.
  • Advice on what it takes to build an effective content marketing team.
  • Guidance on setting clear objectives for your content campaigns and measuring their effectiveness.

Download your free copy by completing the form now.