How to Develop a Data-Driven PR Strategy

Data is now an invaluable resource for PR professionals in creating stories that capture the imagination of both the media and your audiences, this data has the potential to bring your products, services and brand to life.

This whitepaper will discuss how your brand can utilise and develop a winning data-driven PR strategy, including: 

• Why you need to consider data-led PR as part of your wider communications strategy.
• Where your data comes from, and how to determine which data to use.
• How to identify stories from the mountains of data at your finger tips.
• How to craft that story, and turn it into something that your audience will want to read.
• How to measure effectiveness of your campaign and how to identify future data opportunities.

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