As an increasing number of brands come to understand the value of digital media campaigns, many of them feel that the only way to satisfy their ever growing list of requirements is by implementing a multi-agency approach.
Having access to multiple skills, across multiple disciplines can certainly have its advantages, but unfortunately there are a number of drawbacks that you need to be aware of.
Our latest guide will help you tackle these challenges and make a multiple agency approach work for your brand by highlighting:
- How to identify the most common challenges in a multi-agency relationship.
- How you can overcome the new challenges that have emerged through the evolution of digital marketing channels.
- How to ensure that your agencies are working together for your benefit.
- How to develop the skills that your brand needs in order to deliver its strategy.
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