A social media crisis has the potential to completely overwhelm your brand. A crisis can develop from even the most innocuous of incidents, so you need to have a plan in place that is able to respond to any scale of crisis at any given moment.
This ebook will explain how you can develop and implement a social media crisis management plan that can protect the reputation of your brand and ensure that you are able to serve the needs of your customers through social media channels.
What you will get from this ebook:
- A simple and actionable framework for managing a social media crisis
- Examples of how you can take steps to mitigate the risk of a social media crisis developing in the first place.
- An explanation of the core traits of misguided social media crisis management, and how you can avoid them.
- Real examples of brands that got their response to a social media crisis wrong, as well as examples of brands that got it right.
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