Consumer banking is one of the most competitive search markets in the UK, and this competition has only intensified following the rise and continued dominance of price comparison and advice websites.
In this report we’ll discuss:
- How banking brands are responding to the challenge from price comparison sites, and how effective their new strategies are.
- How they are finding new ways to engage their audiences through organic search and, in some cases, finding a way to drive organic search visibility despite the strength of the price comparison and money advice websites.
- We’ll also look at one of the key emerging markets in the consumer finance sector, and how there are big opportunities for banking brands to drive traffic in this growing product area.