The vehicle leasing and personal contract hire (PCH) industry in the UK has seen significant levels of growth in the years following the global financial crisis.
As automotive brands, including manufacturers, dealer networks and vehicle leasing brokers put a greater emphasis on digital as a consumer touchpoint, we analyse over 7,926 traffic-driving keywords to discover which brands are successfully using organic search to increase their organic search presence, increase traffic and the effectiveness of their investment in digital.
Who is winning the race for dominance?
Which brands are generating traffic in online search for car leasing, van leasing and commercial contract hire keywords?
How can the competition bridge the gap?
Using bespoke tools and data sources, we reveal why the search results look the way they do.
Where do the opportunities lie?
As the automotive sector faces big changes, we reveal the keyword markets that provide big growth opportunities.