Despite the numerous online advice guides, conferences and webinars, content marketers still face huge challenges in making sure their content is seen, their brand is noticed and their sales grow.

The difficulty for the majority of brands is aligning their content strategy with their sales and wider marketing processes.

Without this united approach, questions begin to arise with regard to both the volume and variety of content necessary for fuelling and delivering ROI.

This guide will discuss ….

  • How to ensure that your organisation’s content marketing strategy is aligned to your sales, lead generation and acquisition processes.
  • How to create audience personas that reflect the customers that you want to attract, and the people that influence those audiences.
  • How you can map your content needs to each stage of the customer lifecycle.

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