Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

Our webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin explored the four key stages of lead nurturing that can help:

  • raise awareness and perception of your brand;
  • convince your prospects of your credentials; and
  • convert those leads into a positive commercial action.

Listen to the recording on demand now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales or view the presentation slides.

This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ here - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd

How to nurture good sales leads - Lead Generation from Stickyeyes

Meet our speaker

Phil has more than 20 years of experience in online marketing, performance-based lead generation and marketing automation.

He has worked cross a range of sectors including public bodies such as European Parliament, European Commission and the  Department of Trade and Industry (DTI).

At Stickyeyes Phil has overall responsibility for the lead generation function and team working with both B2B and B2C clients to set demand generation strategies.