Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.
Our webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin explored the four key stages of lead nurturing that can help:
- raise awareness and perception of your brand;
- convince your prospects of your credentials; and
- convert those leads into a positive commercial action.
Listen to the recording on demand now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales or view the presentation slides.
This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ here - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd