What is, and what should, your agency be telling you about search marketing and building off-site relevancy in 2020.

With one of the key topics of conversation in search marketing being the issue of relevancy, getting your brand talked about in the right places and earning quality referrals, Michael Hewitt and Paul Johnson try to cut through the noise to discuss what that actually means for your search marketing strategy.

They will discuss the changing face of search marketing, how Google is changing its intepretation of relevancy and how this applies to your content and SEO strategies. .

Covering the key areas of technical SEO, content marketing, data and insights, outreach and paid search, this session will explain just what your agency should be telling you about search marketing in 2020.