The in-house marketers guide to maximising search user experience
Recap our free online training sessions from BrightonSEO 2021, where we discuss how in-house marketers can enhance the user search experience. In this training programme, we explain how you can capture that all-important traffic, guide it through the consumer journey and, crucially, make it count through conversion optimisation.
Delivered in easy-to-digest chapters, we’ll discuss:
- The importance of understanding user intent for search marketing.
- How to deliver market-leading experiences with branded content.
- The role that functional content plays in the user journey.
- How to identify and overcome key consumer anxieties that prevent them from converting.
Watch the full session back and download the slides and cheat sheets from our individual speakers, Jack Nottidge, Peter Adams, Lauren Heaven and Will Garbutt.
Find out more
Download our slides and handouts from BrightonSEO
Missed any of our presentations from BrightonSEO2021? Want to recap our training sessions and speaking slots? Find all of our slides and lots of useful resources – all available to download in one place!
Migration 101 (not 404): Download the slides
Download Richard's slides from his presentation, Website 101, not 404, from BrightonSEO 2021
Download Jack's BrightonSEO training resources
Download the presentation slides and free "cheat sheet" from Jack's BrightonSEO training session.
Download Peter's BrightonSEO training resources
Get Peter's BrightonSEO training presentation slides and free "cheat sheet" on the power of branded content.
Download Lauren's BrightonSEO training resources
Get Lauren's BrightonSEO training presentation slides and cheat sheet, so that you can put her informational content advice into practice.
Download Will's BrightonSEO training resources
Download Will's BrightonSEO training presentation slides and 'cheat sheet' to make sure that you're making your traffic-driving efforts count.