The in-house marketers guide to maximising search user experience

Recap our free online training sessions from BrightonSEO 2021, where we discuss how in-house marketers can enhance the user search experience. In this training programme, we explain how you can capture that all-important traffic, guide it through the consumer journey and, crucially, make it count through conversion optimisation.

Delivered in easy-to-digest chapters, we’ll discuss:

  • The importance of understanding user intent for search marketing.
  • How to deliver market-leading experiences with branded content.
  • The role that functional content plays in the user journey.
  • How to identify and overcome key consumer anxieties that prevent them from converting.

Watch the full session back and download the slides and cheat sheets from our individual speakers, Jack Nottidge, Peter Adams, Lauren Heaven and Will Garbutt.