LOVEFiLM appoints Stickyeyes to natural search account

LOVEFiLM has appointed Stickyeyes to develop and implement its natural search strategy in the UK.

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LOVEFiLM, Europe’s largest subscription service, streaming movies and TV episodes over the Internet and sending DVDs by post has appointed our team to develop and implement its search strategy in the UK.

Utilising our proprietary dataset, recently shortlisted for an econsultancy Innovation Award, the team will work on increasing awareness of LOVEFiLM’s impressive bank of content from interviews, reviews, news and exclusive movie clips with visitors, members and subscribers.

The appointment has been confirmed following a successful three month trial and after pitching against a number of unnamed agencies.

Simon Waldman, Group Product Director at LOVEFiLM.com said: “We have been extremely impressed with Stickyeyes integrated, collaborative approach to working with the various teams at LOVEFiLM. It’s a pleasure to work with such competent people across the board and we now have the momentum behind us to see some truly exciting search developments for LOVEFiLM.com”.

Craig Chalmers, Managing Director at Stickyeyes said: “After a really successful trial we’re ready to get stuck into expanding our innovative approach to LOVEFiLM’s campaign. Leveraging both social and natural search strategies, the team are excited about taking these creative approaches to the next level to enhance revenue streams for LOVEFiLM”.

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