Cath Kidston has appointed Stickyeyes to lead its PPC activity in the UK after a competitive three way pitch.
Known as one of the most influential and original design companies in the UK, Cath Kidston’s quintessentially English products and prints have gained huge international recognition. In recent months the company has announced a sales increase of 37 per cent to £68.9 million and an operating profit jump from £7.6 million to £14.7 million after it won over thousands of Asian and British customers.
Following successful PPC activity in the US following the brand’s launch last year the team has now been tasked with optimising the user journey of Cath Kidston’s UK PPC traffic. They will focus on improving existing non-brand traffic and driving ongoing and significant increases in conversion rate and average order value.
On appointing Stickyeyes, Claire Goodman, Online & Direct Marketing Manager at Cath Kidston said:
“From Stickyeyes work in the US we were impressed, not only with their critical but objective review of our current activity but also with the competitive insights they provided, via their Market Defender intelligence tool, into our retail landscape. We look forward to seeing them squeeze some real value out of our UK investment”.
Craig Chalmers, CEO at Stickyeyes said:
“We’re thrilled to be working with one of the UK’s most well-known brands and believe we’re ideally placed to deliver a scalable, best of breed PPC strategy to continue to spread Cath Kidston awareness and drive further efficiencies in their UK PPC campaign”.
