Maxinutrition goes social with Stickyeyes: a case study

Creative Communications Director, Heather Healy and Sam Musk from Maxinutrition deliver an insight into how Maxinutrition have embraced social media to develop their brand in the UK and across international territories.

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Last week, our Creative Communications Director, Heather Healy took to the stage with Sam Musk, Web Marketing Manager from Maxinutrition  at Figaro Digital’s “Social Media” seminar in London, and we wanted to share their great case study presentation with you.

The presentation covered how the Maxinutrion Group has embraced Social Media in the UK and across international territories, and looked at how the brand focused on educating and empowering consumers to take control of their fitness futures.

Stickyeyes | Social Media Seminar

The case study delivered a unique insight into the key tactics implemented including influencer relationship building, exploring new social platforms and blogger engagement – demonstrating how Maxinutrition, supported by our talented Creative Communications team, developed a community of loyal advocates who have played a key role in developing the growth of the brand.

 If you would like to find out more about our unique approach to social media, feel free to get in touch with us on 0113 391 2929 or drop us an email at

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