Can Facebook finally get it right with search advertising?
Facebook is dipping its toe back into the world of search marketing. But can the social network put right the wrongs of its previous attempts to master search?
Instagram can still be a positive influence on the travel sector, but its time to refocus on the authenticity of influencers.
Despite a year of negative press, the travel sector still has much to gain from the rise of influencers and the power of ‘Instagramability’. But in order to reap those rewards, it needs to re-think just who the industry’s influencers really are.
Maximising the impact of your influencer campaign
Find out how to maximise the impact of influencer marketing in your next campaign, from bloggers to Instagram stars, identify some of the key considerations.
Why Facebook is testing a ‘split’ news feed, and why brands should pay attention
Facebook has been experimenting with its news feed, and it has brands and publishers seriously worried. So what’s going on?
Why Snapchat’s context cards is a feature to watch
Snapchat’s launch of ‘context cards’ is a move that brands should be keeping a keen eye on, as the social network looks to increase its advertiser appeal
How Facebook is trying to win over advertisers with new reporting metrics - and by fixing the ‘fat fingers’ problem
Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.
Why Amazon is looking to take back its community from the social networks
Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.
Customers: How businesses can take advantage of Pokémon Go to catch ‘em all
Pokémon Go has taken the world by storm. Will Conboy and Jonathan Hemingway discuss why brands shouldn't dismiss this as some sort of fad, and instead embrace the concept and engage new customers.