Why Facebook is testing a ‘split’ news feed, and why brands should pay attention
Facebook has been experimenting with its news feed, and it has brands and publishers seriously worried. So what’s going on?
Why Snapchat’s context cards is a feature to watch
Snapchat’s launch of ‘context cards’ is a move that brands should be keeping a keen eye on, as the social network looks to increase its advertiser appeal
How Facebook is trying to win over advertisers with new reporting metrics - and by fixing the ‘fat fingers’ problem
Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.
Why Amazon is looking to take back its community from the social networks
Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.
Customers: How businesses can take advantage of Pokémon Go to catch ‘em all
Pokémon Go has taken the world by storm. Will Conboy and Jonathan Hemingway discuss why brands shouldn't dismiss this as some sort of fad, and instead embrace the concept and engage new customers.
Has Facebook ditched its 20% rule? How this changes your ad campaign
Facebook’s 20% text limitation on images has been lifted, allowing more flexibility for advertisers.
Are we racing to a bot-centric future? How brands could utilise bots to engage with their customer needs.
Facebook and Microsoft are both championing the virtues of bots to engage consumers – but just what does it mean for you?
Twitter First View - What you need to know
First View is now available for Twitter advertisers in Europe. So what is it all about, and should you get involved?