Social Media

Why Facebook is testing a ‘split’ news feed, and why brands should pay attention

Facebook has been experimenting with its news feed, and it has brands and publishers seriously worried. So what’s going on?

Oct 31st 2017

by Michael Hewitt

Social Media

Why Snapchat’s context cards is a feature to watch

Snapchat’s launch of ‘context cards’ is a move that brands should be keeping a keen eye on, as the social network looks to increase its advertiser appeal

Oct 17th 2017

by Michael Hewitt

Social Media

How Facebook is trying to win over advertisers with new reporting metrics - and by fixing the ‘fat fingers’ problem

Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.

Aug 21st 2017

by Michael Hewitt

Social Media

Why Amazon is looking to take back its community from the social networks

Amazon’s decision to launch its own social media network represents a significant attempt by the brand to take control of, and monetise, its own digital community.

Jul 25th 2017

by Tom Murfin

Social Media

Customers: How businesses can take advantage of Pokémon Go to catch ‘em all

Pokémon Go has taken the world by storm. Will Conboy and Jonathan Hemingway discuss why brands shouldn't dismiss this as some sort of fad, and instead embrace the concept and engage new customers.

Aug 10th 2016

by Will Conboy

Social Media

Has Facebook ditched its 20% rule? How this changes your ad campaign

Facebook’s 20% text limitation on images has been lifted, allowing more flexibility for advertisers.

Apr 20th 2016

by Will Conboy

Social Media

Are we racing to a bot-centric future? How brands could utilise bots to engage with their customer needs.

Facebook and Microsoft are both championing the virtues of bots to engage consumers – but just what does it mean for you?

Apr 19th 2016

by Michael Hewitt

Social Media

Twitter First View - What you need to know

First View is now available for Twitter advertisers in Europe. So what is it all about, and should you get involved?

Apr 4th 2016

by Michael Hewitt