Showing:(1 - 10) of 44 Posts.
Social Media

How five retailers got their social media strategy right on Black Friday week

Social media has grown to be one of the key channels for retailers during the Black Friday period, but ecommerce brands are taking very different approaches to capture consumers in this crucial period.

Dec 12th 2019

by Sarah Barker

Social Media

The five stages of managing a social media crisis

A social media crisis has the potential to consume even the biggest of brands. But by following these five steps, you can ensure that you minimise, manage and recover your business through a social media storm.

Jul 26th 2019

by Eloise Austin

Social Media

Can Facebook finally get it right with search advertising?

Facebook is dipping its toe back into the world of search marketing. But can the social network put right the wrongs of its previous attempts to master search?

Jan 8th 2019

by Michael Hewitt

Social Media

Instagram can still be a positive influence on the travel sector, but its time to refocus on the authenticity of influencers.

Despite a year of negative press, the travel sector still has much to gain from the rise of influencers and the power of ‘Instagramability’. But in order to reap those rewards, it needs to re-think just who the industry’s influencers really are.

Nov 6th 2018

by Grant Woodward

Social Media

Maximising the impact of your influencer campaign

Find out how to maximise the impact of influencer marketing in your next campaign, from bloggers to Instagram stars, identify some of the key considerations.

Oct 23rd 2018

by Phoebe Dixon

Social Media

Why Facebook is testing a ‘split’ news feed, and why brands should pay attention

Facebook has been experimenting with its news feed, and it has brands and publishers seriously worried. So what’s going on?

Oct 31st 2017

by Michael Hewitt

Social Media

Why Snapchat’s context cards is a feature to watch

Snapchat’s launch of ‘context cards’ is a move that brands should be keeping a keen eye on, as the social network looks to increase its advertiser appeal

Oct 17th 2017

by Michael Hewitt

Social Media

How Facebook is trying to win over advertisers with new reporting metrics - and by fixing the ‘fat fingers’ problem

Facebook advertising has been under the microscope, and the social network is making some big changes as it looks to ensure that brands are getting full value from their campaigns.

Aug 21st 2017

by Michael Hewitt