At today's Financial Services Social Media Conference in London, Stickyeyes' Head of Insights Phil McGuin delivered his framework for financial services brands looking to implement a successful social media strategy in a sector that continues to suffer from poor public confidence.

The session focused on the seven key stages of social media strategy, including audience research, content creation, tracking, monetization, measurement and reporting, and comes from his experience of working with some of the industry's leading international brands.

The session also looked at the benefits for brands in this sector and addressed some of the key challenges that are preventing brands from really embracing the concept of social media marketing.

Stickyeyes' Financial Services Insights Report is out shortly. Click here to register for your free copy.