We can today announce that Stickyeyes Group has been acquired by IPG Mediabrands, one of the world’s largest advertising agency groups.

The new partnership means that both Stickyeyes and Zazzle Media can call upon the resources, skills and expertise of one of the world’s biggest advertising groups, whilst strengthening IPG Mediabrands’ reach and expertise in the flourishing digital marketing industry.

IPG Mediabrands has a well-established track record in digital media buying, including programmatic, mobile, search and social. This new relationship means that Stickyeyes will be able to offer existing and new clients an even greater range of digital services across all touchpoints – paid, owned and earned, whilst IPG Mediabrands will be able to increase its footprint in the digital marketing industry.

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Left, Craig Lister (Managing Director Search and Social, IPG Mediabrands, EMEA). Right, Craig Chalmers (CEO, Stickyeyes Group).

Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London. They were recently named Best Large Integrated Agency at the 2016 European Search Awards and are currently working with large, international and enterprise level brands including Staples, Hertz, AO.com, Superdry, ShopBop, Admiral Group and IG Index.

Craig Chalmers, CEO, Stickyeyes Group, said:

“It was obvious when we first met, that IPG Mediabrands’ and our ambitions were aligned.  Their expertise in media buying, programmatic and data will combine seamlessly with our audience-focused digital engagement approach to create something that we believe is truly unique in the market.

“This is an incredibly exciting time for everybody involved. There are huge opportunities for not only everyone within the Stickyeyes Group, but clients throughout the IPG Mediabrands group. We are joining forces with an incredibly forward-thinking agency group and are looking forward to bringing our talents and expertise to an already world-class and global team.”

Henry Tajer, Global CEO, IPG Mediabrands, said:

“Our clients expect the best digital strategy and deployment expertise so digital leadership is imperative for us. This acquisition is evidence of our commitment to our clients’ needs and continues the momentum following our purchase of Mubaloo, the enterprise level mobile technology business.

Today, over two thirds of our UK talent are now full-time digital experts.”

Click here for more information on the announcement.