Stickyeyes is tasked with supporting MBNA’s ambitious growth targets by delivering an integrated digital strategy which encompasses technical search engine optimisation, onsite content, digital outreach and customer engagement.

Stickyeyes, which became part of IPG Mediabrands in August 2016, has a strong financial services heritage, counting the likes of Tesco Bank, Enova International, TD Direct Investing and Leeds Building Society among its clients.

“MBNA is a strong brand with fantastic potential in the digital space”, commented Craig Chalmers, Chief Executive Officer of Stickyeyes. “It’s great to be working alongside the team there to really realise that potential and play a demonstrable role in delivering against our client’s growth targets.

“The financial services sector is one we know well, so we are perfectly placed to deliver both the first-class innovation and the strong, impactful ideas needed to create cut through in a fiercely competitive market.”