How to develop a customer-centric SEO strategy in 2018 (Slideshare)

Putting your customer at the heart of your SEO and content strategy has never made more sense. In our recent webinar for Smart Insights, our Organic Search Director, Mike McDougall explained:

How to use search data to map your strategy to intent
User experience and shifting ranking signals
Conversational search and the rise of voice
The importance of data mark-up to enhance the search experienceYou can listen to the webinar in full at your leisure or, view and download the slides now.
The slides

How to develop a customer-centric SEO strategy in 2018 | Stickyeyes from Stickyeyes

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Lisa Wisniowski 120 posts

Katie Fincham presents at The CMA's Women in Content event for International Women's Day

Stickyeyes Earned Communications Director, Katie Fincham, joined The CMA panel on Women in Content to celebrate International Women's Day 2021. Alongside amazing speakers from Bloomberg and SevenC3 who produce Sainsbury’s magazine brand, Katie spoke about the power of connections and embracing change alongside eight other things she's learn in a decade in content marketing. Catch up on the event and read Katie's thoughts.

Rise of the Robots: How well can machines measure UX? Search Leeds 2019

Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?

How to develop a customer-centric SEO strategy in 2018 (Slideshare)

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