Putting your customer at the heart of your SEO and content strategy has never made more sense. In our recent webinar for Smart Insights, our Organic Search Director, Mike McDougall explained:
- How to use search data to map your strategy to intent
- User experience and shifting ranking signals
- Conversational search and the rise of voice
- The importance of data mark-up to enhance the search experienceYou can listen to the webinar in full at your leisure or, view and download the slides now.