We're pleased to announce the launch of a new microsite for global consumer electronics manufacturer, LG Electronics (LG) as part of the brands multi-million sponsorship deal with the FA.

The site - http://www.lg.com/uk/livethegame - highlights LG’s passion for combining football with technology and was designed, built and content written by Stickyeyes working in conjunction with LG and the FA.

The website will provide football fans with a range of football focused content including video from commentary legend John Motson, exclusive Emirates FA Cup content and a viewing guide for England fans not travelling to Russia in the summer.

Darren Petersen, Head of Product Marketing & Partnerships at LG said:

As the first official digital screen provider at both Wembley and St George’s Park, we’re excited to bring our leading technological innovation to both fans and players. The site gives us the opportunity to showcase the technology such as LG OLED and Super UHD that fans can experience in their own homes and help take their enjoyment of the big game to the next level.

We’ve been massively impressed with Stickyeyes commitment to the project to date and look forward to growing and developing the content on the site as we head towards this summer’s football and beyond”.

Barry Holder, Account Director at Stickyeyes said:

We have no shortage of technology and sports fans in the agency so, we’re very proud and excited to be working with such an innovative and well-known brand as LG, especially in supporting their partnership with The FA. The launch of the microsite is just the start of an exciting summer ahead!”.