The team, which has been working together since early 2017, had the challenging task of consolidating 13 different brands in the Kroger Family of Stores ‘Money Services’ into one consistent brand online at www.moneyservices.com. They were also focused on using digital to drive in-store traffic and connecting with customers to answer their queries quicker and more effectively.
Said Krista Austin, Head of Money Services at Kroger Personal Finance:
“As a brand, we’re committed to providing our customers with a more user-friendly experience, making it easier and quicker for them to manage their daily financial transactions. Our Search Awards USA wins show we’re paving the way in the sector and we couldn’t be more thrilled for the team to receive such recognition from our industry peers.”
Commenting on the project, Glen Conybeare, Chief Commercial Officer at Stickyeyes said:
“This was a complete digital transformation strategy. Not only have we brought 13 different brands together into a singular and coherent brand that was optimised for digital but we’ve created new pages for 1,943 Money Services locations to provide Kroger customers with the means to discover and access financial services easier than ever before. But the work doesn’t stop here – we have a raft of ideas in progress and look forward to powering on with the Money Services team in 2019.”
Huge congratulations also go to our IPG colleagues at Reprise Digital for winning Best B2C Campaign for their work on LEGO Group's 'Searching Beyond the Brick' campaign.
The Search Awards USA attracts hundreds of entries from leading search and digital agencies across North America and around the globe that are delivering work for the U.S. market.