After her successful appearance at Search Leeds earlier this year we’re pleased to announce that Sarah Barker is joining the line-up at the Hero Conference in London, 21-22rd October.
Taking the final keynote on day 1 Sarah will be asking attendees to ‘Stop, Collaborate and Listen’ as she shares her four key steps for putting foundations in place for real collaboration between SEO and PPC. Sarah will share the real-life strategies our teams are using to take a channel agnostic approach to search and try to persuade the conference delegates that collaboration has real benefits for commercial success. You can check out the synopsis below.
We’re thrilled that Sarah is joining the speaking line up alongside Ogilvy, Microsoft and Hannapin at one of the most actionable PPC conferences in the calendar.
You can get your tickets here and hopefully we’ll see you at the event.
SEO + PPC: Stop, Collaborate and Listen
Search marketing continues to be treated as two separate channels – organic and paid – often with two different teams or agencies working on two very different approaches. But, brought down to their base level SEO and PPC are simply two sides of the same coin, hopefully with audience wants and needs at their core. In this session Sarah will run you through four key steps for putting the foundations in place for collaboration. She’ll look at the real-life strategies her teams are using to take a channel agnostic approach to search and try to persuade you that collaboration has real benefits for commercial success. Keynote - Day 1 -16.30-17.15
Sarah Barker, Head of Biddable Media Strategy, Stickyeyes
Sarah is Head of Biddable Media Strategy at digital agency Stickyeyes. With a passion for understanding how brands work to ensure the team are building innovative and super relevant biddable strategies, she’s usually found on the front line with clients, maintaining relationships and bringing in new business. With particular expertise in the highly competitive world of retail, Sarah advises the likes of French Connection, Ted Baker and Hunter, the latter of which has just been shortlisted in this year's Drum Search Awards for outstanding Google Shopping results.