
Sarah heads up the Biddable Media Strategy team at Stickyeyes. With a passion for understanding how brands work to ensure the team are building innovative and super relevant biddable strategies, she’s usually found on the front line with clients, maintaining relationships and bringing in new business.
With particular expertise in the highly competitive world of retail, Sarah advises the likes of French Connection, Ted Baker and Hunter, the latter of which was shortlisted in this year’s Drum Search Awards for outstanding Google Shopping results. She is a regular speaker on the conference circuit and has presented the keynote at the Hero Conference (2019) as well as taken the main stage at Search Leeds (2019).
Sarah's Recent Writings

Google Performance Max should change paid search for the better

How retail brands were able to dominate the search results in Cyber Week

How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.

How to use the right data to super-charge your PPC automation and create smarter marketing strategies.

How to adapt your paid search and biddable strategy through COVID-19

How five retailers got their social media strategy right on Black Friday week

Retailers show restraint, but Black Friday remains a fierce battleground

Why Black Friday retailers need to ditch the short-term thinking
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