Mark Preston, Performance Strategy Director at Stickyeyes, will share his thoughts on digital disruption alongside a high-profile line-up at this year’s Disruptors North conference.

Mark Preston will present his talk, “Putting digital transformation at the top of the boardroom agenda. Making the case that digital success is about more than just technology” at the Disruptors North conference on 20 October.

In his session, Mark will discuss that, whilst digital transformation has become a huge topic of conversation in the aftermath of the pandemic, many organisations have mistakenly taken the view that this is a technology-led issue. Instead, he will explain how the issue is one of culture, dictated from the boardroom, that requires everyone to embrace digital and what it can do.

The event, organised by The Business Desk, features a number of high profile speakers including Ian Brown, CEO of UKFast, Steve Pimblett, Chief Data Officer of Very Group, Steve Caughey, Director at the National Innovation Centre for Data, Charlotte Bailey, Chief Operating Officer at PanIntelligence and a number of senior figures from brands including Deloitte and Clarion.

The virtual conference takes place on Wednesday 20 October and you can sign-up for the free virtual event by clicking here.