15 Digital Predictions for 2018
As we enter 2018, we asked our experts what they think the big stories will be in digital in the coming year.
Five key findings from the Stickyeyes Sports Betting Visibility Report
The Stickyeyes Sports Betting Visibility Report revealed some interesting stats about the state of the sports betting search market – here are the top five findings.
Creating a ‘Digital First’ organisation - what it really means, and what it takes to get there
"Digital first" is a term that you've probably heard of before. Here's why you shouldn't dismiss it as just the latest conference buzzword.
What UM's social media survey is telling brands about engaging modern consumers
The ninth social media survey from IPG Mediabrands media agency UM reveals some interesting findings about modern digital consumers - and how brands need to think carefully about the value that they’re offering to them.
How disruptors and niche brands are gaining ground in key financial services markets
Disruptor and fintech brands are gaining a foothold in key consumer finance markets, and the established brands have some work to do to hold onto their position at the top.
Mortgage market holds strong in 2015
The mortgage market accounts for almost half of the online financial services market in the UK, with much of this volume driven by one keyword. We take a look at why the mortgages market has become the primary driver of digital activity in the banking sector.
Are financial services brands finally embracing social media?
Financial services brands have not generally been the first to embrace social media, but there are signs that some brands are reaping the benefits from a more brave and considered social strategy - and others have a lot of catching up to do.
Switching initiative encourages much more competitive current accounts market
Efforts to reduce customer inertia in the current accounts market has resulted in a much more competitive search market, according to the Stickyeyes Consumer Finance Intelligence Report.