Why marketers have nothing to fear from the rise of marketing automation
Marketing automation is a term that has grown to prominence in recent years, but it is a term that many marketers dread. But unlike other forms of automation, this one isn’t going to take over your job – it’s going to let you get back to doing what you do best.
Email isn’t dead, but the expectations of audiences means we need to rethink our relationship with data
Audiences are expecting more personalised and more tailored communications from brands and email marketing. But in order to meed those demands, we need to seriously rethink our approach to data.
15 Digital Predictions for 2018
As we enter 2018, we asked our experts what they think the big stories will be in digital in the coming year.
Five key findings from the Stickyeyes Sports Betting Visibility Report
The Stickyeyes Sports Betting Visibility Report revealed some interesting stats about the state of the sports betting search market – here are the top five findings.
Creating a ‘Digital First’ organisation - what it really means, and what it takes to get there
"Digital first" is a term that you've probably heard of before. Here's why you shouldn't dismiss it as just the latest conference buzzword.
What UM's social media survey is telling brands about engaging modern consumers
The ninth social media survey from IPG Mediabrands media agency UM reveals some interesting findings about modern digital consumers - and how brands need to think carefully about the value that they’re offering to them.
How disruptors and niche brands are gaining ground in key financial services markets
Disruptor and fintech brands are gaining a foothold in key consumer finance markets, and the established brands have some work to do to hold onto their position at the top.
Mortgage market holds strong in 2015
The mortgage market accounts for almost half of the online financial services market in the UK, with much of this volume driven by one keyword. We take a look at why the mortgages market has become the primary driver of digital activity in the banking sector.