Why does Select Car Leasing dominate the market online?
In the vehicle leasing sector, one brand seems to dominate the market. But why does Select Car Leasing command such a high proportion of the traffic from organic search? We explore three potential factors.
Four key findings from our vehicle leasing report
As interest in car leasing grows from consumers, one brand leads the way online. But there's much more behind the story of the search results than perhaps meets the eye. Here are the four key findings from our vehicle leasing search report.
Eleven predictions for search and digital in 2021
As we head towards 2021, there is a lot that we can learn from the last twelve months. But just how much will that shape how marketers and consumers behave in the coming year? We asked the Stickyeyes team for their views on what they think will be the big talking points.
The ‘new normal’ isn’t that new. Many trends were there before Covid hit
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
How we can use lessons from lockdown and a smarter approach to optimise ecommerce strategy
As competition grows, margins squeeze and consumer confidence remains fragile, your ecommerce platforms have to work harder than ever.
The 20:20 Vision: Twenty digital predictions for 2020
Just what will be the big tends, the big stories and the key things that could influence your strategy in 2020? We asked the Stickyeyes team for their views on what they think we’ll be talking about in the coming year.
Talk of the package holidays demise could be greatly exaggerated
The rise of hotel booking sites and low-cost airlines led to significant shifts in how consumers travel, but could the tide be turning back in the favour of the package tour operators?
How specialist retailers can out-perform the major supermarket brands by becoming trusted experts in their niche
Can specialist retailers steal traffic from some of the biggest ecommerce brands in the UK? We discussed it over a drink or two.