Twitter gets caught in the Moment
Twitter introduced a new feature which it hopes will attract new users, appeal to advertisers and appease investors, with the launch of 'Moments'.
Is this the ‘moment’ when Twitter halts its share price slide?
Twitter has unveiled its latest initiative to attract new audiences, appeal to advertisers and appease Wall Street, but is ‘Moments’ going to help Twitter achieve its lofty ambitions.
Why are major bingo brands losing ground to lower authority domains?
Major bingo operators have lost as much as 56% of their organic non-brand traffic in the last 12 months, as lower-authority domains have taken search visibility with stronger propositions and mobile-friendly websites.
Stickyeyes shortlisted for two UK Search Awards
We are delighted to announce that we have secured two nominations at the UK Search Awards 2015.
7 PR mistakes that brands are still making
The days of sending out a press release and waiting for the coverage to roll in are gone. It’s safe to say for our generation, PR has become much more complex than ever before.
How heavily do you need to incentivise your customers?
Brands are spending significant amounts of ad budget on targeting new consumers with a glorious array of incentives, but are they targeting the right incentive at the right audiences?
So you think you know your customers?
Many organisations rely on audience personas as a base for their content strategy, but do they actually give you the full picture about your target markets, where they are and how they consume content?
Google launches Customer Match
Google has followed the lead of Facebook by allowing brands to match the data that they hold about their customers to the data that it holds about its users.
What you need to know about Google Customer Match
Google Customer Match is coming, and it promises to make a huge impact on your PPC and display campaign. We’ve taken a look at what you need to know.
Stickyeyes lands two Drum Content Awards nominations
We’re thrilled to learn that we have been nominated for two awards at the 2015 Drum Content Awards.