Finding the keywords your audiences really use to find you
The Keyword Identification Tool helps us to unlock both short and long term opportunities through an intelligent, data-led approach to keyword strategy.
KIT allows us to develop broad and sustainable keyword strategies that don’t just focus on those highly-competitive, high-volume terms, but on the whole spectrum of keywords that your audiences could be using in order to find brands just like yours.
It allows us to identify the gaps in the market, and opportunities that you can quickly exploit, as well help us to develop a strategy that builds brand authority for the long-term.
Why it works
KIT identifies the keywords with the greatest short-to-medium term potential to grow traffic, allowing you to see ranking growth and return quickly.
It pinpoints keywords with the lowest barriers to traffic driving performance, helping to capitalise on those “quick wins”.
KIT prioritises keywords based on your wider business goals and commercial value.
The insight helps us to develop a bespoke keyword strategy tailored to your budget and position in the market.
How we use KIT
We use KIT to help us deliver a broad and sustainable keyword strategy that helps us to deliver short-term gains and long-term success.
Many brands focus heavily on those competitive, high-volume terms but in order to compete for those terms, brands need to have a much broader and more sustainable approach.
We use KIT to understand how consumers are finding brands like yours throughout the customer journey. It allows us to find the keywords that, whilst valuable, are often neglected and it identifies where we need to focus on building relevance and authority in the marketplace.
Not only does that deliver returns in the short and medium term, it also ensures that your strategy is sustainable for the long term.
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What we're saying about Search Marketing
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Search 2020: What your agency should be telling you
What is your digital agency telling you in 2020? The fifth edition of our search marketing guide takes you through the key trends, tactics and strategies for search success.
This year’s guide covers:
The 'One Search' approach: How to combine your organic and paid strategies for greater effect.
Your audiences and consumers are changing how they behave, how they search, how they purchase and how they engage with brands online. Your search marketing strategy needs to change with them.