Google +1s have a stronger correlation to high ranking URLs than Facebook Likes

Our latest report from Paul Huggett, Strategy Director at Stickyeyes has looked at the correlation of both Google +1s and Facebook Likes as emerging ranking signals using our Roadmap tool.

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Our latest report from Paul Huggett, Strategy Director at Stickyeyes has looked at the correlation of both Google +1s and Facebook Likes as emerging ranking signals using our Roadmap tool.

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In this study we looked at over 7,000 URLs that rank in the top 20 positions across multiple competitive sectors in Google.co.uk and correlated their actual +1 and Like counts versus ranking position. We discovered that Google +1s have a stronger correlation to higher ranking URLs than Facebook Likes, and play a bigger role in a blended natural search strategy.

Whilst our study highlights that Google +1s have a stronger correlation to high ranking URLs than Facebook Likes, it is important to note that one shouldn’t be actioned at the expense of the other, as they are both valid and must always be considered within the context of a wider search strategy consisting of a blended approach that hits multiple ranking signals.

The insights were produced using our award winning SEO tool “Roadmap”, which analyses over 100m ranking signal metrics each month across a 23 terabyte database and has been published by Econsultancy

If you would like to find out more information about “Roadmap” or to discuss the study in more detail, please contact: Paul Huggett, Strategy Director, Stickyeyes on 0113 391 2929 or email: paul.huggett@stickyeyes.com

 

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