What you need to know about featured snippets and ‘position zero’
There have been some big developments by Google in featured snippets and the so-called ‘position zero’ over the course of 2017 and 2018. But why do they matter, and how should they be shaping your search strategy?
Five things your digital agency should be telling you in 2018
Search marketing is changing, and you and your SEO agency need to respond to those changes. Here are five phrases that you should be hearing from your SEO agency in 2018.
What Chrome’s default ad blocker means for your ad campaigns?
Google has confirmed that the new version of its Chrome internet browser will come with ad blocking ‘as standard’, but what does this mean for your digital ad campaign?
Google unveils changes by ‘reintroducing’ featured snippets
A blog post from Google recently 'reintroduced' the idea of featured snippets - and announced some interesting developments in the process. We take a look at just what they are.
User polls and Reddit snippets being pulled into Google search results: Why Google is relying on the power of community
As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.
“Alexa, buy this”: A closer look at voice purchasing and how this will change the search industry.
Voice search is growing, and it promises to change the way in which many brands think about their SEO strategy. Josh Peat explains where he believes the future of voice search is headed.
Why Google is clamping down on the AMP fakers
Google has confirmed that it will start penalising websites that use so-called “teaser” AMP pages. Here’s why that matters for both brands and searchers.
Why YouTube has changed its policy on links - and what you need to do about it
YouTube has (quietly) introduced a new policy on linking from YouTube videos. Here's what it means for you, and what you can do about it.