Search Engine Optimisation (SEO)

Is Google cutting back on carousels and if so, why?

Reports suggest that Google is reducing the number of occasions that it shows a video or image carousel in the search results. So what is going on, and why?

Nov 27th 2018

by Rebecca Johnson

Search Engine Optimisation (SEO)

Why promoted YouTube ads could be coming to Google search results

Is Google revisiting its long-held ambitions to bring promoted video ads into the search results page?

Nov 13th 2018

by Michael Hewitt

Search Engine Optimisation (SEO)

Google issues new page speed warnings

Google has been issuing warnings in the Google Search Console to warn website owners about slow-loading web pages – with the warnings containing much more specific data than before.

Oct 30th 2018

by annechristine

Search Engine Optimisation (SEO)

Why and how brands should optimise for local search

Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?

Aug 30th 2018

by Laura Smales

Search Engine Optimisation (SEO)

Why brands have lost visibility at the hands of Google’s EAT update

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Aug 16th 2018

by Jack Nottidge

Search Engine Optimisation (SEO)

What did Google reveal about its algorithm to the US House Judiciary Committee?

Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?

Jul 24th 2018

by Emma Dixon

Search Engine Optimisation (SEO)

Making sense of the big stories from Google I/O

Google lifted the curtain on its latest developments at the I/O conference last week, but what do the big announcements mean for the search industry?

May 14th 2018

by Michael Hewitt

Search Engine Optimisation (SEO)

Why there’s no need to panic over Google’s PageRank patent update

Google recently announced that it had made a change to the patent surrounding PageRank– a key component of its ranking algorithm. But it isn’t time to start panicking.

May 1st 2018

by Tatjana Batjaev