Search Engine Optimisation (SEO)

What Chrome’s default ad blocker means for your ad campaigns?

Google has confirmed that the new version of its Chrome internet browser will come with ad blocking ‘as standard’, but what does this mean for your digital ad campaign?

Feb 20th 2018

by Lisa Wisniowski

Search Engine Optimisation (SEO)

Google unveils changes by ‘reintroducing’ featured snippets

A blog post from Google recently 'reintroduced' the idea of featured snippets - and announced some interesting developments in the process. We take a look at just what they are.

Feb 6th 2018

by Ryan Saltmer

Search Engine Optimisation (SEO)

User polls and Reddit snippets being pulled into Google search results: Why Google is relying on the power of community

As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.

Jan 16th 2018

by Michael Hewitt

Search Engine Optimisation (SEO)

“Alexa, buy this”: A closer look at voice purchasing and how this will change the search industry.

Voice search is growing, and it promises to change the way in which many brands think about their SEO strategy. Josh Peat explains where he believes the future of voice search is headed.

Dec 7th 2017

by Josh Peat

Search Engine Optimisation (SEO)

Why Google is clamping down on the AMP fakers

Google has confirmed that it will start penalising websites that use so-called “teaser” AMP pages. Here’s why that matters for both brands and searchers.

Nov 28th 2017

by Michael Hewitt

Search Engine Optimisation (SEO)

Why YouTube has changed its policy on links - and what you need to do about it

YouTube has (quietly) introduced a new policy on linking from YouTube videos. Here's what it means for you, and what you can do about it.

Oct 9th 2017

by James Pierechod

Search Engine Optimisation (SEO)

How to ensure that your brand can capitalise on the growth of voice search

Voice search is growing but, with so many brands fighting for that prime result, how do you give your brand the best possible chance of being a part of the conversation?

Jul 18th 2017

by Jack Clark

Search Engine Optimisation (SEO)

Reducing bounce rate and improving engagement with AMP for one professional services brand

How we capitalised on AMP to ensure that one professional services brand was serving its mobile traffic in double-quick time.

Jul 1st 2017

by Michael Hewitt