Search Engine Optimisation (SEO)

Why brands have lost visibility at the hands of Google’s EAT update

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Aug 16th 2018

by Jack Nottidge

Search Engine Optimisation (SEO)

What did Google reveal about its algorithm to the US House Judiciary Committee?

Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?

Jul 24th 2018

by Emma Dixon

Search Engine Optimisation (SEO)

Making sense of the big stories from Google I/O

Google lifted the curtain on its latest developments at the I/O conference last week, but what do the big announcements mean for the search industry?

May 14th 2018

by Michael Hewitt

Search Engine Optimisation (SEO)

Why there’s no need to panic over Google’s PageRank patent update

Google recently announced that it had made a change to the patent surrounding PageRank– a key component of its ranking algorithm. But it isn’t time to start panicking.

May 1st 2018

by Tatjana Batjaev

Search Engine Optimisation (SEO)

What you need to know about featured snippets and ‘position zero’

There have been some big developments by Google in featured snippets and the so-called ‘position zero’ over the course of 2017 and 2018. But why do they matter, and how should they be shaping your search strategy?

Apr 9th 2018

by Jack Nottidge

Search Engine Optimisation (SEO)

Five things your digital agency should be telling you in 2018

Search marketing is changing, and you and your SEO agency need to respond to those changes. Here are five phrases that you should be hearing from your SEO agency in 2018.

Apr 4th 2018

by Steve Chambers

Search Engine Optimisation (SEO)

What Chrome’s default ad blocker means for your ad campaigns?

Google has confirmed that the new version of its Chrome internet browser will come with ad blocking ‘as standard’, but what does this mean for your digital ad campaign?

Feb 20th 2018

by Lisa Wisniowski

Search Engine Optimisation (SEO)

Google unveils changes by ‘reintroducing’ featured snippets

A blog post from Google recently 'reintroduced' the idea of featured snippets - and announced some interesting developments in the process. We take a look at just what they are.

Feb 6th 2018

by Ryan Saltmer