Finding the killer angles for your outreach campaign
Just how do you find that crucial angle to cut through the noise and get your story heard? In the crowded media market, it needs smarter thinking to ensure that your outreach campaign is a success.
How breaking down the barrier between organic and paid helps you to get more from your agencies
How breaking down the silos that keep organic and paid search apart can help you to encourage the right behaviours from your agencies and generate greater return on investment.
Six things your digital agency should be telling you in 2019
Just what does and does matter in digital marketing and SEO in 2019? Here are six things that your agency should be telling you about in the next twelve months.
Why promoted YouTube ads could be coming to Google search results
Is Google revisiting its long-held ambitions to bring promoted video ads into the search results page?
Google issues new page speed warnings
Google has been issuing warnings in the Google Search Console to warn website owners about slow-loading web pages – with the warnings containing much more specific data than before.
Why and how brands should optimise for local search
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
Why brands have lost visibility at the hands of Google’s EAT update
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
What did Google reveal about its algorithm to the US House Judiciary Committee?
Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?