Why and how brands should optimise for local search
Local search provides huge opportunities for brands to engage with highly engaged audiences, so just how do they make sure that they are in prime position to take advantage of that?
Why brands have lost visibility at the hands of Google’s EAT update
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.
What did Google reveal about its algorithm to the US House Judiciary Committee?
Google representatives revealed some of the inner workings to the United States House last week, so just what did we discover?
Making sense of the big stories from Google I/O
Google lifted the curtain on its latest developments at the I/O conference last week, but what do the big announcements mean for the search industry?
Why there’s no need to panic over Google’s PageRank patent update
Google recently announced that it had made a change to the patent surrounding PageRank– a key component of its ranking algorithm. But it isn’t time to start panicking.
What you need to know about featured snippets and ‘position zero’
There have been some big developments by Google in featured snippets and the so-called ‘position zero’ over the course of 2017 and 2018. But why do they matter, and how should they be shaping your search strategy?
Five things your digital agency should be telling you in 2018
Search marketing is changing, and you and your SEO agency need to respond to those changes. Here are five phrases that you should be hearing from your SEO agency in 2018.
What Chrome’s default ad blocker means for your ad campaigns?
Google has confirmed that the new version of its Chrome internet browser will come with ad blocking ‘as standard’, but what does this mean for your digital ad campaign?